When I sat down to rethink my website, I realised the biggest problem wasn’t my skills or my photos—it was the way I had boxed myself in. I was trying to make my site do everything at once, and in doing so, it did nothing well. So, I stripped it back and started from the beginning.

The first step was working out my primary offer—what I wanted to focus on and what I wanted visitors to see right away. From there, I broke my business into clear categories, which made everything feel more manageable. I then decided what type of content I needed for each part of my work: page content to explain who I am and what I do, packages to showcase the services I offer, and a section for updates and news to share my journey and inspire others. By creating this structure, I not only gave my website clarity, but I also gave myself the structure and freedom I needed to focus on what really matters.

The results have been incredible. I’ve already seen an increase in enquiries, and clients are clearer than ever about what I can offer. But the biggest win is personal—I feel motivated and free to create, share, and grow without distractions or second-guessing.

If this sounds like something you’re struggling with, I can help. I offer a service to streamline and structure websites for creatives and small businesses. Together, we’ll identify your main offer, organise your content into manageable sections, and design a layout that makes sense for you and your audience. It’s not about overcomplicating things—it’s about building something that works with you so you can focus on what you do best.

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